Work with us
Your booking flow can ask more clearly. Test it properly.
We tested integrated donation-request redesigns across 1,752 simulated airline bookings. In Phase 1, real study payments were at stake and participation rose from 17.8-19.3% in baseline flows to 26.4-35.8% in redesigned offers. Here is what testing that inside your own product looks like.
SolarSoiled pilot
Help us bring targeted solar cleaning to your service area
We are seeking cleaning and maintenance partners to test whether SolarSoiled can improve property targeting and identify worthwhile cleaning opportunities.
A pilot can combine ranked properties, clear customer reports, and your local service prices. Your team manages customer contact and cleaning; together, we collect inspection findings and, where available, customer-authorized production data to evaluate results and improve the model.
Discuss a solar pilotA pilot can deliver
- A service-area map of detected arrays, estimated system size, seasonal-soiling recovery, and Persistent Soiling inspection priority
- Clear property reports that show seasonal recovery, conditional persistent recovery, one cleaning cost, and the resulting net benefit
- A validation plan linking inspection findings and customer-authorized production data to the next model update
The public tool remains free. Pilot partners help expand local coverage, tailor reports to their service area, and validate the model with real inspection and production evidence.
Case study: travel industry
Participants said they preferred the platform that asked
In an online study with no money at stake, a travel agency added a one-tap reforestation contribution at checkout. 69% of participants chose to add it. 75% preferred the platform that offered it, including decliners. Those stated preferences inform a live test of ticket purchases and retention.
For rollout planning, we treat that 69% as an appetite ceiling because the study used hypothetical stakes. We use a live-planning assumption of 5% opting inas the starting point for a live forecast. The build is small: an integration into your checkout and payment flow, with Rainforest Trust already set up to receive the money.
We have since tested integrated donation requests in three simulated airline booking experiments with 1,752 participants. In Phase 1, contributions were deducted from study payments: baseline participation ranged from 17.8% to 19.3%, and redesigned offers reached 26.4% to 35.8%. Composite brand favorability was statistically stable, and a live test can measure ticket purchase and abandonment. Read those findings.
A checkout contribution funds conservation work and earns goodwill. Responsibility for the flight’s emissions remains with the airline’s operations.
Read the full study →Try a research-informed prototype
Protect standing rainforest on this trip
Choose an amount to support rainforest protection.
Optional. Your choice is added to the total below.
Try an amount. This interactive research prototype processes no payments. The earlier contribution study used a hypothetical checkout, with no money at stake.
How we work
Diagnose, design, measure
Diagnose
We go through your product and find the places a customer would act if you asked well: checkout, onboarding, renewals, whatever your defaults are set to.
Design
We design the change from published evidence and size it to what your engineers can actually ship. Most of what we propose fits in a sprint.
Measure
We set the rollout up as an experiment, so you end up with your own opt-in rate, revenue effect, and impact figure, all backed by your data.
Engagements
Two ways to start, depending on how ready you are to ship
Flow diagnostic
2–3 weeksFor a sustainability or e-commerce lead who wants to know what to fix and in what order.
What you get
- Your booking path scored against the eight areas in our airline ranking, with the gaps named
- A list of changes in priority order, each with the evidence behind it
- A written specification for the redesigned donation step, ready to hand to your engineers
Design and live test
One quarterFor a team ready to ship a change and see what it did in their own numbers.
What you get
- A production-ready design of the donation step, fitted to your brand and your checkout
- An A/B test plan, sized so the result will be readable, plus what to instrument to run it
- A written read-out you are free to publish, including a flat result if that is what the data says
Scope and fee depend on the size of the flow and how much of the engineering you want to keep in-house, so we quote per engagement. Tell us which shape fits and we will come back with a scope and a number.