Research

Behavioral evidence, openly published

Controlled experiments on how people make environmental decisions. Every study is published with its data, methods, and materials on the Open Science Framework.

Working paper

Redesigning the In-Booking Donation Flow: Evidence from Three Airline Studies

Across three sequential experiments with the booking flows of three major airlines (combined n = 1,413), travelers given real money donated at materially higher rates when the donation page was redesigned — in every study, and significantly so. High preset anchors multiplied how much donors gave with no drop in how many gave. Brand favorability and booking intent were never harmed.

42%donated real money with the redesigned page (flag carrier)
18%donated with that airline's current design
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Original research

New Empirical Evidence: Consumer Support for Environmental Restoration Projects

In a controlled experiment, travelers were offered a one-tap reforestation contribution at flight checkout. 69% gave their own money, and 75% preferred the booking platform that asked.

69%contributed their own money toward forest conservation
75%preferred the OTA with a contribution feature at checkout
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Active project

SolarSoiled: Finding the Panels That Need Cleaning

Soiling from dust, pollen, and aerosols cuts solar output by 1 to 10% in temperate climates and up to 30% in arid regions. SolarSoiled detects rooftop arrays in public aerial imagery and scores each one's soiling risk from weather and air quality data, so cleaning effort goes where energy is actually being lost. Write-up in progress.

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